The Story
What initially started as a capsule scarf collection has now extended into a full resort collection of kimonos, kaftans, cover-ups, dresses and swimwear. Collaborations for home-wear and accessories also add to the mix with a children’s range underway. Athena’s collections continue to expand with exciting new resort pieces introduced every season.
FROM AN ANCIENT FAIRY TALE TO SOUNDS OF THE 70’S
Each season embarks on an adventurous new journey with inspiration taken from the likes of a boho-chic utopia, a forgotten kingdom, or an ancient fairytale. The groovy sounds from the 70‘s and the colourful visuals accompanying this era are also recurring themes in Athena’s designs.
Every print is unique and meticulously designed by Athena herself in the London design studio. She is renowned for her bright boho colours and distinct floral motifs throughout the collections. Classic signature designs are carried over while new designs are introduced every season. Everything is produced in Italy using the finest quality fabrics.
BOHO BEACH GIRL GOES CITY CHIC
Athena has established herself as a global resort lifestyle brand targeting the hippie-chic sun-chasing boho woman who religiously explores exotic faraway destinations. Whether it’s an island sunset or an urban sunrise, Athena’s pieces will suit either moment. The kimonos can be worn at the beach over a bikini or dressed up with leather trousers & high stilettos for a bustling evening out on the town.
STOCKED FROM SYDNEY TO ST. TROPEZ AND LONDON TO LA
Today her collections are stocked at some of the best stores around the globe including the small unique boutiques from Sydney to St. Tropez to large department stores from London to Los Angeles.
Athena has built an international clientele who follow her every post on social media. The Athena Procopiou customer is likely to be lounging on a cool super-yacht in the Mediterranean or dancing on a hot windy sand dune in the desert with a band of gypsies. She is sought after by some of today’s in vogue celebrities including Kate Moss, Poppy Delevingne, and Anne Hathaway.
